Power Play is the software service suits that convert customers¹ video contents into powerful marketing communication tools on the internet. Power Play equips movies with clickable inducer which appears at a specific timeline/ part of the movie and raise user¹s attention. By user¹s click, the Inducer initiates customized event that may bring further information or urges users to come to the specific WEB site. Power Play accumulates fine contents view-data and users¹ play-data as marketing information and for evaluation of communication strategy.

1. Lay click Tag (rectangle on the video) as event trigger, Power Play initiates pre-defined event for each user¹s click at Tag. Event may be the play of new video, the transfer to the related WEB site, etc.
2. Event Editor makes users to define Tags and Events eeasily so that it does not need IT specialists.
3. For the site, Power Play collects statistic data, preference order of video contents, view time and distribution.
4. For each video content, Power Play collects users¹ playback and clickpoint access activities on the timeline.
5. Stat Viewer offers user friendly analysis view of logged data.

PRODUCT COMPONENT

1. Power Player Movie Player on Users' PC
2. Event Editor Define the event and it's initiation mechanism
3. Data Base Data Base for meta date and view data
4. Stat Viewer Statistic Analysis tool